September 4, 2024 - Charlotte, NC - The Charlotte Independence Soccer Club (CISC) promotes Sarah Oechslin to Manager of Marketing Engagement and Events. In her new role, Sarah will plan and execute events, marketing initiatives, lead community and membership engagement, engage with sponsors, and more. Previously, Sarah was the Brand Engagement and Events Specialist for Charlotte Independence Soccer Club.
"We’re excited to announce a new chapter for our club with the launch of our revamped Marketing and Promotions Structure. Sarah has been instrumental in driving this initiative forward, showcasing exceptional talent and skill that have already made a significant impact in her short time with us," says Thomas Finlay, CEO. "Her collaborative approach and effective communication style have been warmly embraced by our staff, and we’re confident that our players and members will benefit greatly from the fresh perspective and enthusiasm she brings. We look forward to the positive changes ahead and are excited to see how Sarah’s contributions continue to shape our club’s success!"
Sarah earned a Bachelor of Science degree in Communication Studies with a concentration in Public Relations from East Carolina University. While at school she worked in the Marketing departments at ECU Athletics and ECU Campus Recreation and Wellness. After graduating, she was a part of the Carolina Hurricanes events staff where she developed her skills in event planning and communication. She later transitioned into a role at UNC Health Cary Orthopaedics and Sports Medicine Specialists in their Marketing and Communications department where she worked on the executive board. Before joining Charlotte Independence Soccer Club, she worked at North Carolina FC Youth in Raleigh as their Social Media and Marketing Coordinator.
Working in sports and athletics has always been a dream for Sarah. She was a competitive lacrosse player and always saw herself building a career in sports.
“I’m grateful for this promotion and excited to continue to grow in my career at Charlotte Independence Soccer Club,” says Sarah Oechslin. “This club is one of a kind and the people are incredible. I’m looking forward to taking on this new role and having new responsibilities”.
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